150 YEARS OF LEGACY
The worlds number one fattened goose liver from Hungary is a true national treasure and has enjoyed great success for the past 150 years. It is our mission to protect an raise the Hungarian goose liver standard and reputation to their rightful place.
In 1870 the so called First Austrian-Hungarian Goose Liver Export Firm was already considered as the pioneer of the Hungarian goose liver foreign trade as the official supplier of the imperial court.
But the real milestone was 1896, when an Italian poultry wholesaler, Bartolo M. Bernardinelli arrived to the békési region on purpose; he wanted to export the goose liver, which was famous for its excellent quality, to Italy. In spite of the fact, that from the 1880’s in Hungary the poultry processing took place in manufactories, still the big breach and development is attributed to the Bernardinelli family; they had determining role in this sector till the second world war. Firstly, it’s due to them, that Orosháza became the centre of the Hungarian poultry farming, - processing and – sale about 120 years ago, and the Hungarian fattened goose liver gained recognition, not only in Hungary, but in other countries.
Everything was given to the perfect quality and success: favourable climate, raising of new feed crops (corn and barley), advantage given by extant trading routes, and last but not least the outstanding knowledge of those few people in every generation who knew and know the secret of the exquisite goose liver.
The success of the Hungarian fattened goose liver was suspended temporary because of the nationalization and the clustering into collective farms. From 1960’s a recognition came; if we want to take back the market leading role we need serious developments and improvements in this sector.
The Rex Ciborum brand is the fulfilment of this historical heritage.
In 1966 with the leading of Jenő Piroska, who was the shop-foreman of the cannery in Orosháza, the pilot process started, thanks to that the idea and the relish of fattened goose liver canned products was born. Then they made 14 kinds of goose liver can recipe. From there the first ones to be made were the goose live au naturel (70g and 410g size) and the so called goose liver roulade.
In 1982 under the lead of József Papp, who was the Company director, the factory in Orosháza applied to one of the National Technological Developmental Committee’s appeal. The amount they won on the application was invested, between 1983 and ‘85, in goose liver can products expansion and developing new recipes based on the French market’s consumption habit, like the goose liver parfait or block.
In 1984 giving a new label and wrapping to the fattened goose liver product-family was an important part of the development. First it was named Rex Hungariae, then in 1987 the Rex Ciborum name became acknowledged.
The graphic arts were made by Zahorán Mária, graphic artist, for why she won the special award of the Chamber of Commerce. As the graphic artist says: „ I got a free hand with the design, the shape and the measures of the metal boxes were given; I had to dress them up.” (Mrs.Gyarmatiné Zahorán Mária) In 1990, the Poultry Processing Firm of Orosháza with the Rex Ciborum products won another award, on the National Agriculture and Food Exhibition they took the CARNIVAL AWARD alongside the Hungaropack ’90 PACKAGING AWARD and the National Technical Development Committee Industrial Design Council’s special award.
The gold and black packaging, which became the trademark of the products, won a new award after some changing, it gained first place in 1998, on the WorldStar packaging competition.
The Poultry Processing Firm of Orosháza was handed over several times. The currently fully Hungarian-owned firm’s leadership engaged to the Rex Ciborum brand, and takes as its task to ensure continuous resupply both in the case of raw materials and professionals.